Green activities and low-carbon lifestyles are here to stay. Consumers expect brands to engage and take action through the products they purchase as concerns about the climate crisis grow.

To effect positive change, companies should offer products certified for their carbon footprint. Labeling and recognizing carbon-neutral products build trust and enable consumers to make informed decisions.

There is no business to be done on a dead planet.

Digital innovation is changing the way retailers, manufacturers, and consumers adapt to a new era of ecological transparency. Millennials and Generation Z, in particular, are confident that they can make a difference through their choices.

This largest consumer cohort of the future will use tools to ensure minimal impact on the climate. The more offerings align with the expectations of these new consumer generations, the more brands will see their products and services appreciated.